Sr. Digital Marketing Manager - MedTech robotics Job at HealthCare Recruiters International, Sonoma, CA

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  • HealthCare Recruiters International
  • Sonoma, CA

Job Description

Senior Digital Marketing Manager for a successful surgical robotics company in the Bay Area.

The Opportunity

Looking for a Senior Digital Marketing Manager to build and scale a digital marketing ecosystem. As a key architect of our digital presence, you’ll lead the charge in designing and executing data-driven strategies that engage surgeons, hospital executives, staff, patients, and partners. This is your chance to create a best-in-class function that drives awareness, adoption, and advocacy.

What you’ll do:

  • Develop and execute digital marketing strategies across SEO/SEM, paid social, email, display, and web optimization
  • Build targeted campaigns for key audiences, leveraging marketing automation to personalize journeys
  • Define KPIs, lead analytics, and optimize campaigns through A/B testing and data insights
  • Manage integrated, multi-channel campaigns aligned with commercial and product goals
  • Lead SEO/SEM initiatives to boost search performance and ROI on paid campaigns
  • Partner cross-functionally with Marketing, Commercial, and Product teams to align strategies

What we’re looking for:

  • Bachelor’s degree in marketing, business, or related field
  • 5–7+ years of digital marketing experience (medical device, healthcare, or tech preferred)
  • Proven success building and scaling digital strategies that drive measurable results
  • Strong expertise in SEO/SEM, paid social, email marketing, and website optimization
  • Proficiency with Google Analytics, CRM (Salesforce/HubSpot), and marketing automation tools
  • Excellent analytical, communication, and collaboration skills

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