Job Description

Job Title: Senior Product Manager

Location: Fort Atkinson, WI

Starting Salary: Up to 135k depending on experience

Bonus: Up to $10,000, based on individual goals

On-Site Position

Key Notes:

- This person will be tasked with driving product suggestions. They will support the whole product portfolio, but will have a strong focus on new products

Position Summary:

Lead the end-to-end development and management of food products that meet evolving consumer preferences, market trends, and business goals. Act as the central hub between cross-functional teams including Process & Innovation, Operations, Marketing, and Sales to drive innovation, ensure product quality, and deliver successful product launches.

Responsible for translating customer insights and market intelligence into compelling product strategies and roadmaps that differentiate our brand and drive growth. Identify new market opportunities and initiate product concepts, manage go-to-market execution and post-launch performance, ensure each product achieves commercial success while adhering to operational, regulatory, and sustainability standards.

The ideal candidate combines a passion for food with a strategic mindset, business acumen, and a strong understanding of the product development lifecycle.

Responsibilities:

• Conduct ongoing market, category, and competitor analysis to identify new product opportunities and white space. Gather and analyze consumer insights to inform product positioning and innovation strategies.
• Lead the end-to-end product development process—from ideation and feasibility to commercialization.
• Partner with Process & Innovation, Operations, QA, and Purchasing teams to develop formulations, packaging solutions, and manufacturing plans.
• Ensure all new products meet company standards for quality, safety, cost, sustainability, and compliance (e.g., FDA, USDA, allergen labeling).
• Act as the central point of contact across departments to ensure alignment and communication throughout the product lifecycle. Lead cross-functional meetings and stage-gate reviews to track progress, manage risks, and resolve bottlenecks.
• Partner with Sales & Marketing to develop and execute launch strategies, including product naming, packaging, pricing, and promotional plans. Monitor initial sell-in and sell-through performance, adjusting plans as needed.
• Responsible for all packaging design, changes, and modifications relating to new and existing products. Work with Regulatory Affairs to ensure packaging meets regulatory standards.
• Manage product performance by tracking key metrics such as sales, margins, consumer feedback, and market share.
• Ensure projects are completed on time, within scope, and in compliance with food safety and quality standards.
• Performs special projects as assigned.

Minimum Qualifications:

• Education: Bachelor’s degree in food science, Marketing, Business Administration or equivalent experience.
• Experience or Training: 5-8 years of product management experience, within the food & beverage industry.
• Strong knowledge of consumer-packaged goods (CPG) trends and food safety regulations. Extremely organized and detail oriented.
• Demonstrated success leading multiple full product lifecycles—from concept to commercialization.
• Strong data-driven decision-making skills with the ability to analyze sales performance, category trends, and competitive dynamics.
• Excellent communication, organizational, and project management skills
• Technology/Equipment: Strong computer skills with proficiency working in MS office (Word, Excel, Outlook, PowerPoint). Proficiency with analytical tools and syndicated data platforms such as Nielsen, IRI, SPINS, or similar.

Benefits Package:

We offer excellent compensation and benefit packages:

• Medical Insurance with a Health Reimbursement Account
• Dental, Vision, Prescription, and Life Insurance
• Flexible Spending Account
• Company Paid Short Term Disability/Sick Pay
• Long Term Disability available
• 11 Paid Holidays
• 401K with a 100% Employer Match on 5.5% of eligible earnings
• Health Club Incentives
• Professional Development Including Tuition Reimbursement & more

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