Job Description
The Manager, Clients & Markets Campaigns is responsible for leading the strategy, development, and execution of high-impact marketing and business development campaigns aligned with the firm’s overall goals and the strategic objectives of specific legal departments. This role partners closely with firm leadership and cross-functional teams to deliver measurable, market-facing campaigns that enhance visibility, recognition, and client engagement.
The position reports to the Director, Clients & Markets Strategy.
Key Responsibilities
Campaign Strategy & Planning
- Lead the planning and execution of firmwide and department-specific marketing and business development campaigns.
- Collaborate with firm leadership, Clients & Markets Business Development, CORE, Competitive Intelligence, and other business professionals to align campaigns with established business priorities, including areas such as AI, Financial Services, Life Sciences, and Technology.
- Define campaign objectives, target audiences, budgets, messaging, timelines, and success metrics.
- Research and document baseline market perceptions of the firm and peer firms within each campaign focus area.
Stakeholder Engagement & Approvals
- Brief firm leadership on campaign strategy, rationale, messaging, channels, and timing.
- Secure leadership approval prior to campaign launch and incorporate required course corrections.
- Work closely with contributing lawyers, content marketing peers, and key stakeholders to ensure alignment.
Campaign Development & Execution
- Develop and manage sector-specific campaigns that demonstrate deep understanding of industry trends and client priorities.
- Lead and project-manage the implementation of campaigns across digital, print, interpersonal, and other channels.
- Coordinate with Visual Communications, Digital, Communications, Media/PR, and related teams.
- Oversee the production, refresh, and distribution of campaign assets across all platforms.
- Integrate new and existing thought leadership as a core element of campaigns.
- Liaise with in-house Media/PR professionals to support content placement strategies.
- Incorporate client-specific elements into campaign outreach where appropriate.
- Drive message amplification through micro-exposures, including coordinated updates to bios and capabilities.
Budget & Performance Management
- Maintain strict control over campaign budgets to ensure efficient use of resources.
- Establish and track campaign metrics, including market perception, audience engagement, budget performance, and ROI.
- Monitor performance and provide periodic reporting to firm leadership.
- Work with the Competitive Intelligence team to leverage analytics and market data.
Knowledge Sharing & Continuous Improvement
- Provide mid-campaign and post-campaign briefings to internal stakeholders.
- Create client-focused and industry-specific playbooks and best-practice guides.
- Partner with Pursuits and Pricing teams to support strategic RFP responses and win themes.
- Ensure adherence to firm standards while staying current on industry trends, tools, and technologies.
- Use insights from performance metrics to optimize future campaigns and evolve strategies.
Service Excellence
- Actively support the firm’s Service Excellence initiative.
- Ensure high-quality service to internal teams, external clients, and vendors.
- Demonstrate professionalism and a “can do” attitude in all communications and interactions.
Required Skills & Qualifications
- Strong independent thinking, execution capability, and professional judgment.
- Proven experience managing projects and aligning diverse stakeholders.
- Excellent multitasking and project management skills.
- Strong analytical, organizational, and problem-solving abilities.
- Exceptional written and verbal communication skills, including presentation skills.
- High attention to detail, confidentiality, and quality standards.
- Ability to thrive in a fast-paced, high-expectation environment.
- Extensive working knowledge of Microsoft Suite; experience with Foundation and InterAction preferred.
Education
- Bachelor’s degree required.
Experience
- Minimum of 8+ years of experience in a legal, technology, management, or market analysis environment.
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