Marketing Coordinator Job at Hankin Group, Exton, PA

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  • Hankin Group
  • Exton, PA

Job Description

Hankin Group is seeking an experienced and creative  Marketing Coordinator to join our team.

This role is responsible for the hands-on execution of marketing strategies across our diverse real estate portfolio. The ideal candidate is a proactive and organized marketer with 3-5 years of experience. You will be instrumental in bringing our marketing plans to life, supporting commercial & residential sales and leasing efforts, planning and executing events, and enhancing the brand presence of our communities and the company as a whole.

Position Responsibilities:

  • Create email marketing campaigns for community and industry communications, including newsletters, promotional blasts, and resident/tenant communications.
  • Update and maintain websites with fresh content, imagery, and current availability
  • Assist in the execution and monitoring of digital advertising campaigns, including Pay-Per-Click (PPC) and social media ads.
  • Support Eagleview Town Center community events with coordination and promotion for over 30 events per year, including managing the Eagleview info table where applicable.
  • Support the commercial leasing team with e-mail marketing, broker events, and more.
  • Coordinate social media content calendars with Social Media team members.
  • Design a wide range of marketing materials using Adobe Creative Suite (InDesign, Illustrator,

Photoshop) and Canva, including but not limited to: Property brochures, digital advertisements, event

flyers and invitations, social media graphics and web banners, on-site signage and environmental

graphics.

  • Coordinate property photoshoots and video shoots with external vendors.
  • Manage and update property listings on third-party websites (e.g., Costar/LoopNet, Apartments.com, etc).
  • Coordinate and maintain the Eagleview Perks Program offerings and communications
  • Assist in the execution of integrated marketing campaigns from concept to completion.
  • Track and report on the performance of marketing initiatives, providing insights and recommendations based on key metrics (e.g., website traffic, lead generation, social engagement, email performance).
  • Coordinate with external vendors such as printers, mail houses, and promotional item suppliers to ensure timely and high-quality delivery.

Knowledge and skills required:

  • Bachelor’s degree in Marketing, Communications or a related field.
  • 3-5 years of professional marketing experience, preferably within real estate, property management, architecture, or a related industry. Open beyond the industry though.
  • High proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) is mandatory. A portfolio showcasing design work will be required.
  • Demonstrated experience executing email marketing campaigns.
  • Excellent written and verbal communication skills, with a strong command of grammar and an eye for detail.
  • Exceptional organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
  • Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Preferred:

  • Experience with a CMS such as WordPress or Squarespace.
  • Working knowledge of SEO/SEM best practices and Google Analytics.
  • Experience with video editing software (e.g., Adobe Premiere Pro) is a plus.
  • Yardi experience (rentCafe, commercialCafe, and reporting).
  • Familiarity with the unique marketing approaches for commercial (office/retail), multifamily residential, and mixed-use properties.
  • Experience with CRMs such as Pipedrive, Hubspot, or Salesforce

Personal Attributes:

  • A creative thinker with a passion for design and storytelling.
  • A proactive self-starter who can work independently and as part of a team.
  • Highly organized and detail-oriented.
  • Adaptable and able to pivot between different projects and brand voices.
  • A collaborative spirit, eager to support team members and contribute to shared goals.

Hankin Group offers a competitive salary and benefits package and was voted a Top Workplace in 2025 and prior years. We are an equal opportunity employer.

Job Tags

Work at office,

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